Brending Jakovlje 2024.

Vizualni identitet pučke fešte Jakovlje u Kanfanaru, koja se održava više od 30 godina, ove godine predstavljen je na koloristički način koji odražava bogatstvo i značaj ovog događaja. Jakovlja slavi autohtono govedo, koje je simbol Kanfanara, i njegovo mjesto u lokalnoj tradiciji.

Simbol vola u ovom identitetu sastoji se od pet ključnih boja, svaka s posebnim značenjem. Crvena boja predstavlja plodnu zemlju crvenice u Kanfanaru, koju su ovi voli obrađivali kroz stoljeća. Bijela boja simbolizira dlaku istarskog vola i hrabrost, dok žuta predstavlja sunce čije intenzitet mijenja boju dlake vola, od tamnije zimi do svjetlije ljeti. Crna boja upozorava na potrebu za očuvanjem ove zaštićene pasmine, a plava boja simbolizira povjerenje i odanost — kako vola prema svom vlasniku, tako i vlasnika prema svom boškarinu. Ovaj vizualni identitet ne samo da slavi tradiciju, već i potiče zajednicu na očuvanje ovog dragocjenog dijela istarske baštine.

Brending Jakovlje 2024.

Kanfanar branding

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Kanfanar branding

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Kanfanar branding

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Kanfanar branding

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Kanfanar branding

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Kanfanar branding

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Kanfanar branding

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Kanfanar branding

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